Its great to be validated by others in the Business Intelligence space. Every so often when I talk to people in our industry I see that "Shawn your a geek" look in peoples eyes especially around the topic of social business.  Big data and BI/DW appliance expert Krish Krishnan has declared 2010 the year of social analytics in business intelligence. Krish is a good friend and his views on where and how the data fits will add great insight to the conversation. Check out Krish as he starts to cover this topic.