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Saturday
Nov282009

The full circle of early adopters

Social media and networking has spawned a new breed of early adopter and influencer. These experts are sought after by the most progressive PR firms and brought into the fold early or even before a product launch to insure that the proper coverage is given. Louis Gray wrote a great piece on this trend at his site LouisGray.com. While Louis has focused on web enabled applications the same theory works well for the pundits of the enterprise space. Its a great view into the mind of early adopter experts.

 

For a full explanation of the five stages take a look at his article.

 

 

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