Analyzing the voice of the customer (VOC)

First off this isn't an easy task, the amount of unstructured data available in client driven communities is huge not to mention the standard enterprise data we already have that needs to be integrated with this highly valuable source of insight. Attensity Group's suite of applications focus on leveraging actionable data from emails, web forums, surveys, CRM systems, online communities and other sources. Attensity just launched Analyze for VoC Community Advantage. Attensity's VoC solutions convert the text of conversations and feedback into intelligence with dash boarding capabilities that reveal sentiments and trends of your customer or prospect communities.

The Analyze for VOC Community Advantage product is a SaaS hosted solution offering quick setup and fixed monthly costs for the service. Providing insight into customer sentiment, loyalty and satisfaction. The combination of a semantic engine and text analytics allow Attensity to find valuable data where others just see unstructured chatter. Companies in this sector are getting the attention of the front end business intelligence companies as many of them see the addition of this type of market intelligence as critical to their business intelligence offering.

The addition of this type of data to enterprise intelligence can be invaluable and allow companies the insight needed to become less reactive and more right-time in their approach to trends within client communities.

I don't see this type of analysis being adopted by every company that gets value from their BI infrastructure.....just the smart ones.