Who are the top social influencer's in your space?

Thats not an easy question. There are a lot of interesting solutions out in the market that do a good job counting things like number of posts or number of twitter followers but do these simple metrics actually tell us who is the top influencer on a topic within a market? I don't think they tell the whole story.

I recently tackled this challenge using some existing technology coupled with external data to create the Topic Influencer Report you see below. It takes into account not just the easy to count items but additional information to analyze the facts and metrics that include calculating a proprietary Engagement Power Ranking along with an proprietary Authority Ranking. Often times we make assumptions about how important one author may be to our brand based on volume but in the end making noise doesn't matter if the community doesn't respect or see the author as authoritative. And its especially interesting when you take into account weather they have a loyal and engaged audience. Adding Authority, Engagement Power Ranking and the other data points create a clear picture of the best conversations to follow and participate in.

The Influencer Report below is based on 2 large, publicly held business intelligence and data warehousing companies, their brands and their products. These firms are direct competitors. We monitored over a 6 month period during which 7,200 references and comments were made on 675 website, 105+ twitter accounts, 100 blogspot domains, 400+ Facebook posts and another 5000 various web based social references. 

In this example we identified 40 powerful voices for this community and for demonstration purposes have plotted the top influencer's here. (don't panic if you don't see your name, this report is topic based on two brands so if you don't write about these two companies much or their technology you won't make this list)

 

We produce three separate views of the report to help our clients each is based on the same methodology.

1. Topic Influencer Report - Example above

2. Competitive Influencer Report - Identify who leads the communities that take about your competition

3. Sentiment Influencer Report - Identify your brand Mavins as well as the authors who are broadcasting negative content so you can engage and educate

Give me a call if your interested in seeing who the true top influencer's on your brand, topic or technology are.