Major Health Insurance Companies Caught Being Stupid Online

What does it say of your cause or political position if you have to bribe people into taking your side? A group called "Get Health Reform Right" is using virtual currency to pay gamers for their support against President Obama's health care reform bill. Here's how it works. Gamers in online communities like Facebook use virtual currency to purchase item that help them compete in games such as Mafia Wars and Farmville. While a gamer can earn the currency or purchase it for cash they can also follow third party advertising offers to earn the currency. Thats where "Get Health Reform Right" was lurking. The deal is you take a survey on their site and the output of the survey is sent to your local your congressman then they give you currency so you can by a bigger gun in Mafia Wars. Yuck...does anyone else feel the need for a quick shower. What a slimy way to push a political agenda.

Some of the insurance companies behind the site are:

•  Association of Health Insurance Advisors
•  America’s Health Insurance Plans
•  American Benefits Council
•  BlueCross BlueShield Association
•  Council of Insurance Agents & Brokers
•  Healthcare Leadership Council
•  Independent Insurance Agents & Brokers
•  National Association of Health Underwriters
•  National Association of Insurance and Financial Advisors
•  National Retail Association

You guys really need to get a clue!! Advertising within a community like Facebook requires transparency and while you guys may be getting random 20 year olds to fill in the survey it's a terrible approach. Fire the company who suggested it and get real help formulating a strategy to push your political agenda.