Push Intelligence

I'm not generally a big fan of new industry acronyms or buzz words. But I have to say I like the term Push Intelligence. It characterizes the value proposition of these type of solutions pretty well.

A leader in this space is Metric Insights. They deliver a platform that starts on the alert end of BI instead of the hunt and search side that many solutions employ. The environment is Key Performance Indicator (KPI) oriented, pushing dashboards and reports to the end user that require attention and skipping the ones that don't. The platform goes a step further in that it offers collaborative features that allow stakeholders to annotate charts to add greater context to the data presented. 

Metric Insights is architected to make embedding easy so companies who need sophisticated alerting and collaborative features can add the solution to their BI strategy. The solution is value priced and integrates well with 100's of data sources including Hadoop. MongoDB and Cassandra.

Is your Brand on YouTube? Why Not?

Many of the companies that I talk to about social media aren't sold on being a part of YouTube. I understand their concerns about finding their content next to Obama Girl or Nora the piano playing kitty cat. But in the end YouTube has become a powerful channel to almost any audience. 

The Nielsen Company this week announced numbers that just can't be ignored. With 138 Million unique viewers watching 11.1 Billion streams in November alone your need to be part of this community. And it clear that other outlets are finding room and audience in the space as well. With the 17% growth 08 -2009 it seems clear that video really needs to be part of your social networking and social media strategy.

 

A couple of corporate Brands that are doing a solid job utilizing the YouTube platform include. MicroStrategy and its Business Intelligence Channel, SaS and SASNewMedia's Channel or you can check out some of my favorite videos at Shawn Rogers YouTube Channel.